Editors PR Hack: Google Street View Mashup

There is an easy way to get great PR. Do something different, but these days in the digital world it’s pretty hard, a lot of what is currently “possible today” has already been done, and the good ideas, done to death. But this interesting Google Maps mashup (launched as a supposed ”hack in google maps”) got some serious traction, not from being original, but by doing it where your audience want something seemingly special.

Check it for yourself: http://www.editorsofficial.com/streetview/